Fins Up: the NIL Collective for Long Island University Sharks Men’s Basketball
Backing our Sharks with the support they need to compete, grow, and win, both on and off the court.
Our Mission
The Future of LIU Brooklyn Men’s Basketball Starts Now
College basketball is evolving, and at LIU-Brooklyn, we’re embracing the change. Coming off one of the best seasons in program history, with a winning record, four players earning All-Conference honors, and leadership from New York basketball legend Rod Strickland, the Sharks are on the rise.
But to keep building, we need you.
That’s where the Fins Up Collective comes in. We’re a dedicated group of alumni, fans, and local business leaders working together to give LIU-Brooklyn men’s basketball the resources it needs to thrive in the Name, Image, and Likeness (NIL) era. Our mission is simple: help the program attract and retain top talent, support our student-athletes both on and off the court, and build a winning program that brings pride to Brooklyn and beyond. The Fins Up Collective is more than just a fundraising effort — it’s way bigger than that. It’s a chance for every Shark supporter to be part of something exciting and game-changing. It’s a movement for everyone who believes in Shark basketball and wants to see it succeed at the highest level.
We believe the Sharks can lead the way in showing what a successful, sustainable mid-major basketball program looks like in the NIL era and we’re just getting started.
Join us. Support us. Let’s show the world what “Fins Up!” really means.
Our culture
From the outside, the LIU Sharks may seem like a “neighborhood team.”
But, oh what a neighborhood it is.
Our home, Brooklyn, is in the heart of one of the most vibrant cities in the world, and the LIU community reflects that energy, creativity, and ambition every single day.
Here’s what sets us apart:
2.7 million Brooklynites live among 8.2 million New Yorkers
The renovated and renewed Downtown Brooklyn area has it all
The Steinberg Wellness Center, the student-focused home court, stands a few hundred yards from the world famous Barclays Center – home of the Brooklyn Nets and occasional home of the Sharks
The groundbreaking Roc Nation School and state-of-the-art Paramount Theater are on campus
World class food, drink, nightlife, art, music, fashion, and trends
Proximity to world leaders, business leaders, intellectuals, entrepreneurs, artists, and educators – on both sides of the bridge
15,000 students and 285,000 active alumni
A sprawling urban incubator of innovation
Led by Coach Rod Strickland, the buzz is building. And when a Brooklyn buzz reaches its peak, the world will take notice.
Because in Brooklyn, we don’t follow trends, we set them.
Meet the Team
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Cameron Koffman
PRESIDENT & CO-FOUNDER
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David Pochapin
CO-FOUNDER
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David Goldberg
CO-FOUNDER
The Opportunity
Fins Up Collective is scheduling presentations, meetings, group and individual Zooms, and face-to-face behind-the-scenes sessions.
Whether a donor partner’s motivation is brand advancement, community advancement, alma mater pride, or a desire to impact young men, underserved communities, or the game we all love, the only obstacle to developing a partnership will be the limits to our mutual creativity.
By way of thought starters, consider a few key buckets including:
Simple Donation to gain access to Coach Strickland’s “Gold Circle Program” (free to Basketball Alumni)
Branded Content
Branded Community Service
Voices of Influence via Sponsored Social Media
Traditional team sponsorship with an NIL kicker
Brand Collabs
Underwriting of special events, potentially including – Celebrity receptions, Barclays Center games, Alumni events, and other celebrations
Whatever your goals, let’s talk about how to make them work with Fins Up!
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Have questions about our mission, athlete partnerships, or how to get involved with Fins Up Collective? We’d love to hear from you. Whether you're an athlete, supporter, donor, or business looking to collaborate, our team is here to help.